In recent footwear news, on June 1st, Adidas Originals released its Pride pack in celebration of LGBT Pride Month, according to news reports. Superstar and Stan Smith, two of Adidas’ timeless silhouettes, are used in the design of the Pride pack for 2016.
The Stan Smith is an all-white shoe with the multicolor paint splatter directed at the heel tab and tongue, while the Superstar is draped in black with multicolor paint splatter in the midsole and side sections. Also available is a white and navy Superstar featuring rainbow-splattered paint on the uppers.
According to news articles, a portion of each sale of the Pride Pack will go to UK-based Stonewall, an LGBT support group that is working to change laws regarding the LGBT community and provide resources, while helping institutions become more inclusive. Stonewall, located in London, supports the LGBT community and works to help lesbian, gay, bi, and trans individuals reach their full potential, while also striving to help them feel free to be who they are.
In addition to shoes, the Pride Pack from Adidas offers t-shirts, caps, and athletic pants (available on their website). The shoes retail for about $100 a pair. Adidas also wrote on Instagram that proceeds will go toward “creating a world where every single person can be accepted without exception.”
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