Because of our position as wholesale athletic shoes distributors, we’re always interested in the latest “shoe news.” Recently, we came across an article regarding the most popular athletic shoe brands, and how the competition is heating up. Apparently, Manhattan Beach, CA based Skechers is on a winning streak!
Nike has remained number one in the sports footwear market, but now it seems Skechers has knocked Adidas out of its number two position, taking over that spot while Adidas and Under Armour continue to play musical chairs. NPD Group, a market research company, reported that Skechers was edging out Adidas – and for the first time ever, Skechers’ share price surpassed the $100 mark on Wall Street. NPD Group sports-industry analyst Matt Powell recently said that the biggest factors in Skechers strong growth are walking and training, and that if the athletic shoe company maintains its current growth rate, catching up will be tough for any of the other brands.
While the Skechers brand seems to be roaring toward the top, many believe Nike will remain in top position, saying the company has been “unrelenting” in its ability to hold on to the number one spot. A recent survey conducted by Jefferies’ Consumer Research Team revealed that of those who participated in the survey, 47% choose Nike as a favorite athletic brand, while Adidas was chosen by 8% of respondents, and Under Armour by 9% of respondents.
Will Nike remain in the top position, or will Skechers be able to take over the number one spot in the future? Only time will tell, but there’s no doubt consumers are particular when it comes to athletic footwear.
The Jay Group Ltd. is a bulk wholesale shoe distributor providing quality shoes in every category for men, women, and children to flea markets and discount chains across the nation. In need of wholesale footwear your customers will love? All the latest styles available in branded and unbranded shoes. Partner with us today!